must read
business books

• Tipping Point - Malcolm Gladwell
  
• Permission Marketing - Seth Godin
  
• Purple Cow - Seth Godin
  
• The Long Tail - Chris Anderson
  
• Cluetrain Manifesto - Searls, Locke, Weinberger
  
• Precision Marketing - Zabin, Brebach
  
• A Whole New Mind - Daniel Pink
  
• Good to Great - Jim Collins
  
• In Search of Excellance - Tom Peters
  
• The Fall of Advertising, The Rise of PR - Al Ries
  
• Built to Last - Jim Collins
  
• Citizen Marketers - McConnell, Huba